Hispanic Television Summit


Thursday, October 22, 2015


Park Central Hotel | 870 7th Ave, New York, NY 10019


Working Agenda as of June 1, 2015 (Subject to revision and update)


Theme: Expanding Revenues for Hispanic Television


This one-of-a-kind, annual conference addresses the shifting priorities within the business of Hispanic television. Past attendees have told us that satisfying an advertiser across platforms is currently the most important focus. Closely affiliated with this topic are the changes in areas of distribution options from linear and online providers, as well as the importance of new digital content, tune-in advertising, and audience behavior. Plus, this year we’ll spotlight the ever-popular telenovela genre and what’s next in negotiating soccer’s TV rights. It’s the combination of these timely topics that give the attendee the freshest perspective of this dynamic business. That’s why the Hispanic Television Summit is the “must attend”, signature event for executives in the business of providing video and television to Hispanic audiences.


Morning Sessions:

8:55 a.m. Welcome and Opening Comments
Louis Hillelson, VP/Group Publisher, Broadcasting & Cable and Multichannel News
9:00 a.m. Advertising Keynote Conversation: Turning Loyal Viewers into Your New Customers
Hispanics are known to be loyal TV viewers….to their favorite sport, or novella, series or newscast. Hispanics are also known as loyal customers, generation after generation. By engaging prospective customers through programmatic, native and traditional video placements, advertisers are having increased success in encouraging purchase of a different brand. This leading executive shares insights on how advertisers use video across platform to tap loyal viewers in order to shift traditional buying decisions.
9:30 a.m. Interactive Session #1—Advertising Roundtables: The Pitch…Expanding Options Expands Reach
This session offers a “participation” experience for the attendees and features a fictional advertising “pitch” ….with a fictional brand and a fictional network. It’s an informative and a fun way to learn from the experts. The session is intended to focus on key points of what advertisers and agencies need, and how the Hispanic TV industry can provide an adequate response including native, programmatic, and traditional video tactics.
10:15 a.m. Networking Break
10:30 a.m. Session #2—Programming Roundtable: What’s Fresh? What’s New? Who’s Watching?
News, sports, events, concerts, dramas, series, and reality shows….all among the most popular content on Hispanic TV. What “qualifies” as Hispanic? How do executives know which will be the ratings “winners”? Hear personal perspectives from these top programming execs.
11:15 a.m. Session #3—Spotlight Roundtable: Telenovelas, Their Stories, Their Stars & Their Fans
This session features top show runners, talent and writers to discuss the “art” of the novella. It also looks at why telenovelas are the training ground for so many of today’s cross over super stars, why they remain the popular, “bread and butter” of Hispanic networks, and why advertisers like to sponsor them.
12:00 p.m. Awards Presentations:
Awards given for Achievement in Hispanic Television, and Leadership in Hispanic Television
12:30 p.m. Networking Luncheon and Entertainment
Afternoon Sessions:
1:15 p.m. Featured Conversation: The Art of Product Integration
Product placement and integration of products and services into programming has long been a part of the Hispanic television experience. Who can forget Don Francisco’s unique skill for integrating his sponsors within every episode of “Sabado Gigante”? Today, online video provides an even more adventurous opportunity to expand on this long-running practice. Hear more details directly from an advertiser, the producer and the “talent”.
1:45 p.m. Session #4—Marketing Roundtable: Get a Customer, Attract a Viewer
What makes Hispanic Television, “Hispanic Television?” Answer: Hispanic viewers, of course. This session offers the latest case studies and promos for attracting pay tv or online video customers and driving viewership among Hispanics. Always a popular session.
2:30 p.m. Networking Break
2:45 p.m. Session #5—Distribution Roundtable Is Online the Answer? The Attraction of Online Distribution and TV Everywhere for Hispanic Services
Let’s get to the heart of the matter. There are more services than space in a traditional pay TV channel lineup. Is online video the answer? If so, what are the challenges and how are programmers and providers working together to address them?
3:30 p.m. The CEO Keynote: A Look Ahead At The Business of Hispanic Television
The CEO of one of the biggest players in the marketplace takes a closer look at how the industry has changed in recent years and where the Hispanic TV business is headed. This state of the industry report will provide an added perspective to the discussions of the day and will offer attendees with thoughtful reflection on the immediate challenges.
4:00 p.m. Session #6 – The Showcase Roundtable
This interactive session splits our audience up into intimate roundtable discussion groups and allows select companies to present their latest innovations in a 10 minute time period. (The session allows attendees the option to move to other groups every 10 minutes for a total of 4 roundtable periods.) Timely topics include content offerings, research, audience behavior, ad sales value propositions, digital options and much more.
4:45 p.m. Closing Remarks
Louis Hillelson, VP/Group Publisher, Broadcasting & Cable and Multichannel News
4:45 p.m. – 6:00 p.m. Networking Reception