speaker DETAILS

Andy Holtzman
President, Holtzman Associates Experiential

Andy Holtzman has logged over 25 years of executive leadership in the experiential marketing arena. Primarily operating in the film & television industry, Holtzman has focused on building and managing brand engagement across all marketing platforms, but particularly experientially, maximizing client impact and return.

 

Holtzman worked for over a decade contributing to the brand-building years of Discovery Networks’ growth into a global media corporation. Holtzman headed Discovery’s in-house creative agency responsible for trade and consumer branding across gold standard Discovery Channel and their many sister networks from launch; he established a centralized events division and a global digital photo library; his creative team was responsible for global brand development and the introduction of new Discovery Networks internationally as well as in the USA. Andy was also instrumental in orchestrating the launch of the BBC’s first brand-forward US network, BBC America.

 

Most recently, before returning to full time consulting under his Holtzman Associates umbrella, and, to a concerted focus on his lifelong love of photography, Holtzman spent five years working with the 200-year old Citigroup brand. There, he was charged with building and instituting a centralized global marketing & event unit to establish more cohesive worldwide brand unity.